Privacy Policy

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Effective January 14, 2025

1. Scope of This Policy

LMWrites LLC (“LMWrites,” “the company,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our websites at lmwrites.com, spotlightmichiana.com, and helloheartland.com, (each a “Site,” and collectively, the “Sites”), from purchasing products and services from us or engaging with our content, or by use of any of our services (collectively, the “Service”). 

2. Agreement to Terms

If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information. 

3. Information We Collect

We may collect the following categories of personal information (a) directly from you (such as when you create an account, contact us, complete a survey or registration form, or when you make a purchase), (b) from third parties such as social media networks, (c) from the device and browser that you use to access the Service, and (d) from cookies and similar technologies.

Identifiers

We may collect your name, email address, account username and password, postal address, and phone number. 

Financial and Transactional Information

We may collect payment details such as credit or debit card information, billing and shipping address, and order history. 

User-generated Content

We may collect information you post to the site, such as product reviews. If you complete a survey, we also collect your survey responses. 

Inferences

We may also draw inferences from the information that we collect that reflect your preferences, characteristics, and interests. 

Device Information

We may collect device information when you use our Service. Device information may include unique personal identifiers, online identifiers, IP address, geolocation information, browser type, device type, and access times.

Internet Activity

We may collect information concerning your interaction with the Service, including when you access the Sites and your browsing activity on the Sites (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Site’s host or similar providers (e.g., Google Analytics) that may be helpful for marketing purposes or for improving the Site and App.

You are not required to provide all personal information identified in this Privacy Policy to use our Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, you may not be able register an account and we may not be able to respond to your requests.

4. Cookies

We store certain information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Site are generally divided into the following categories:

• Strictly Necessary Cookies. These are required for the operation of the Sites. They include, for example, cookies that enable you to log into password-protected portions of a Site. These cookies are session cookies that are erased when you close your browser.
• Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to a Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located).  

We may use Google Analytics for part of this process. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. Google provides users with the ability to prevent their data from being used by Google Analytics—learn more by going to https://tools.google.com/dlpage/gaoptout. 

• Functional Cookies. These improve the functional performance of the Sites and make them easier for you to use. For example, cookies are used to remember that you have previously visited a Site and asked to remain logged into it (e.g., this saves your username). These cookies qualify as persistent cookies because they remain on your device for use during your next visit to the Site. You can delete these cookies as detailed below.
• Marketing Cookies. These record your visit to the Sites, the pages you have visited, and the links you have followed to recognize you as a previous visitor, and to track your activity on the Sites and other websites you visit. These cookies are used to display ads on other websites based on your visits to the Sites and other online activity. These cookies qualify as persistent cookies because they remain on your device. You can opt out of these cookies through our cookie banner. If you opt-out, you will need to apply these opt-out settings in each browser and device from which you wish to opt out. If you opt-out of interest-based advertisements, you will still see advertisements online, but they may be less relevant to you.

We also use third parties to provide certain features or functionality through the Service. For example, we use Shopify to power our online stores. You can learn more about Shopify’s cookies at https://www.shopify.com/legal/cookies. 

You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Site, however, you might not be able to access or use important functions or features of our Site, and you may, for example, be required to re-enter your log-in details.

Do-Not-Track Signals 

At this time, LMWrites does not recognize automated browser signals regarding tracking mechanisms, which may include “do-not-track” instructions.

5. Children’s Privacy

The Service is not intended for users under the age of 13 and LMWrites does not knowingly collect personal information from individuals under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Service without permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

6. Our Use of Personal Information

We collect and use your personal information for the following purposes:

• Providing the Service to you and providing services requested by, or reasonably anticipated within the context of our relationship with, you;
• Managing our relationship with you;
• Responding to your inquiries or requests, and requesting feedback;
• Administering promotions, events, or surveys;
• Providing promotional material or other marketing materials that we believe will be of interest to you;
• Tailoring advertisements to what we or our advertising partners believe may be of interest to you (including working with our advertising partners to display advertisements on third-party websites that you may visit); 
• Analyzing use of our Sites;
• Keeping track of your shopping cart;
• Keeping track of your login username and password;
• Personalizing the Sites (e.g., displaying your name when you login to a Site);
• Detecting security incidents and protect against malicious, deceptive, fraudulent, or illegal activity or prosecute those responsible;
• Complying with legal and regulatory requirements.

7. Our Disclosure of Personal Information

We may share your personal information with the following third parties:

• Service providers, including hosting providers and IT outsourcing, payment processors, contact management software providers, customer relationship management providers, marketing providers, and warehousing, shipping, logistics and order tracking and fulfillment providers. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites. 
• Other users when you post a product review or comment. 
• Advertising networks, to provide you with marketing that we or our advertising partners believe will be relevant to you.
• Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.
• With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.
• Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

8. Your Privacy Choices

If you no longer want to receive our newsletter, emails, or other marketing communications, you may unsubscribe at any time by following the unsubscribe options in the communication itself or by emailing us at the contact information below under How to Contact Us. 

To opt-out of text messages, you may text “STOP” in reply to any LMWrites marketing text message.

Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or purchases placed through the Sites.  

By logging into your account, you may view, update, and/or delete certain information associated with your account (e.g., name and postal address). may maintain information associated with your account after you cancel for our internal purposes.

9. Security

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. We have implemented various security measures to protect both the personal information and the general information that we receive from you through the Service. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

You play an important role in keeping your information secure. You should not share your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately at the contact information in the How to Contact Us section below.

10. Links to Other Websites 

For your convenience, we may link to third-party sites and services, or otherwise display third-party content through the Sites to provide increased value to our visitors. We have no control over these linked sites, each of which has separate privacy and data collection policies and practices independent from us. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.

13. Effective Date and Changes to This Privacy Policy

This Privacy Policy is effective as of the date at the top of this policy. LMWrites has the discretion to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage users to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect, especially before you provide information, and particularly personal information, directly to us through the Service. In the event of a material change to this Privacy Policy, we will provide a message through our websites or via email informing you of the change.

14. How to Contact Us

If you have any questions about this Privacy Policy or our Service, please contact us by using the contact form on our website.